Big, beautiful displays.

21.5-inch and 27-inch displays.
The new iMac has come a long way from the first 15-inch iMac. Take one look and you?ll see just how far. A 21.5-inch or 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what?s onscreen. Movies, TV shows, websites, photos ? everything looks stunning on the new 16:9 widescreen iMac display.

LED backlighting.
When a display has more pixels, you need to push more light through them to achieve the best picture possible. LED backlighting in the new iMac does exactly that, with remarkable brightness and efficiency. Because the LED backlight doesn?t take up much space, the iMac enclosure stays thin ? even with all the high-performance components inside.

Cool, quiet components.
The wider iMac display allows more room to separate the two hottest components, the CPU and the GPU. This keeps things cool inside the iMac enclosure. Apple engineers also implemented an intelligent control system that monitors temperatures and delivers just the right amount of airflow to critical components. And the three fans inside iMac have been tuned to be ultraquiet. The result of all this tinkering with heat and sound? A system that operates at 18 decibels when idle ? so quiet, you hardly know it?s on.

More pixels. Better picture.
The new iMac offers some prime pixel real estate. The 21.5-inch, 1920-by-1080 display has 17 percent more pixels than the previous 20-inch iMac. The 27-inch, 2560-by-1440 display has a whopping 78 percent more pixels than the 21.5-inch iMac. And a 1000:1 contrast ratio gives you more vibrant colours and blacker blacks. All that in a widescreen display with a 16:9 aspect ratio ? the same as an HD TV.

SD card slot.
Transfer your photos and videos to and from your iMac just as fast as you?re able to take them. The new iMac has an SD card slot built in. Just insert your camera?s memory card and import your photos to iPhoto. From there, it?s easy to organise your photos by the people in them, share them online or create photo books.

Now available with quad-core power.
The 21.5-inch and 27-inch iMac models offer fast Intel Core 2 Duo processors up to 3.33GHz. Quad-core power comes to the 27-inch iMac with a 2.66GHz Intel Core i5 processor or 2.8GHz Intel Core i7 processor. Four cores deliver up to 2x faster performance for just about everything you do: managing your photos, editing HD video, even playing graphics-intensive 3D games. And since Mac OS X Snow Leopard is designed to take full advantage of Intel dual- and quad-core architectures, you get the fastest performance possible.

Massive storage.
More memory standard.
The new iMac has 4GB of 1066MHz DDR3 memory standard, with room in its four SO-DIMM slots for up to 16GB, so you can run more applications simultaneously. And with a Serial ATA hard drive up to 2TB, feel free to load up on photos, videos and music.

Wireless Magic Mouse.
Forget the mouse as you know it. Every iMac comes with the wireless Magic Mouse: the world?s first Multi-Touch mouse. Use it once and you?ll wonder how you ever used anything else. There?s no scroll ball, no clunky wheel, no cord and no visible button.

Instead, Magic Mouse uses Multi-Touch technology to let you control everything with simple gestures. Give them a try and you?ll find that Magic Mouse changes the way you interact with your computer. Built-in software lets you configure Magic Mouse any way you want. Its smooth, seamless design is ambidextrous and it supports two-button clicking ? without buttons. Like magic.